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Digital Headlines & Resources

50 Key Landmarks in the History of Digital Marketing

50 years
Compiled by 
Will Brown of eyeconomy.co.uk, updated 2018

  • 1993 Lycos – Launch of first engine to go on to win commercial success
  • 1993 First clickable banner ad (at time known as web ad)
  • 1994 First clickable banner ad by Hotwired (first site to sell banner ads in large quantities)
  • 1994 First full-text search engine (called Web Crawler)
  • 1994 Yahoo founded (by Jerry Yang and David Filo)
  • 1996 Establishment of relevancy ranking (search results by ranking)
  • 1997 “weblog” coined (by Jorn Barger)
  • 1998 Google founded as a company (founded by Sergey M. Brin Lawrence E. Page whilst at Stanford University)
  • 1999 Blogger.com launched
  • 2001 Email for Blackberry launched
  • 2001 StumbleUpon founded
  • 2001 Wikipedia launched
  • 2003 WordPress released
  • 2003 LinkedIn launched
  • 2003 My Space founded
  • 2003 Delicious launched
  • 2003 First commercial mobile SMS (short message service)
  • 2004 Facebook launched (founded by Mark Zuckerberg and room mates, and Chris Hughes, Dustin Moskovitz and Eduardo Saverin).
  • 2004 Flickr launched
  • 2004 Digg started out
  • 2004 Tagged is founded
  • 2005 – YouTube founded (founded by Steve Chen, Chad Hurley, Jawed Karim – former PayPal employees)
  • 2006 “You�? – Time’s Person of the Year (“You�? signifying the importance of user-generated content)
  • 2006 Twitter launched (founded by Jack Dorsey, Evan Williams and Biz Stone)
  • 2007 Tumbler founded
  • 2007 Phenomenal success of online viral “Gorilla�? (Dairy Milk)
  • 2008 Groupon launched
  • 2009 Gowalla founded
  • 2009 Foursquare created (founded by Dennis Crowley and Naveen Selvadurai)
  • 2009 Best Job in the World (regarded by many as the best integrated campaign of the year, and one of the best integrated campaigns ever)
  • 2010 Old Space viral (Fastest-growing online viral video campaign ever)
  • 2010 Facebook has 500 million active users
  • 2010 Twitter has 15 million active users
  • 2010 LinkedIn has 60 million users
  • 2010 Tagged has 100 million total users
  • 2010 Flickr now hosts more than 4bn images
  • 2010 Apple launches iPad
  • 2011  Facebook Chat launched
  • 2011 Google+ launched
  • 2011 Facebook: 750 million active users
  • 2011 40% of U.S. mobile regularly browse the internet on mobile
  • 2012 Facebook surpasses 1 billion users
  • 2012 Pinterest becomes the fastest site in history to break through the 10 million unique visitor mark
  • 2017 Instagram reaches 100 million users
  • 2017 Google introduces Penguin 2 algorithm change (having an important effect on SEO and the increase of focus on content marketing)
  • 2017 Google introduces the new search algorithm, Hummingbird (affecting most importantly, “conversational search�?)
  • 2017 Google introduce Keyword data encryption (digital marketers no longer able to track Google organic searches – however, not for paid searches)
  • 2017 50% of mobile phone users, use mobile as their primary Internet source
  • 2017 Facebook 50 million pages 
  • 2017 Facebook 10 million apps

 .

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  1. History of Advertising | Spotlight Ideas - [...] LANDMARKS IN THE HISTORY OF DIGITAL MARKETING (from 1993 to 2010) [...]
  2. Online marketing reading last week Monday 18th October ’10 | 52art - […] 35 Key Landmarks in Digital Media – http://www.spotlightideas.co.uk/?p=4871 […]

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