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Top UK Mobile Apps Case Studies

(15)

IKEA PS Interior app. Overcome the purchase barrier of ‘insufficient imagination’
Using cell phone camera, customers can then position the furniture in their home and take a picture of it. Awards: Cannes Gold Lion


AutoTrader UK. Make it easier for novices to buy cars
Allows people to take picture of any car and instantly get info about that make and model. Awards: Silver Cannes Cyber Lion – Mobile


Knorr Kitchen Academy. 
A Knorr Facebook page that could offer more than just great content and deliver a brand-led service in the form of an actual online cooking school.


CBS Chello Zone UK Channels – Beam Me Up. Tap into Star Trek community 
By pointing their app at a specially constructed stage, eager Trekkies were able to beam themselves off the Star Trek transporter at the event


Britvic J20 – Spin2Win. Interactive experience / order more of product in bar
21st century re-working of the old pub favourite used special edition beermats as AR markers to create the reels of the SPIN 2 WIN fruit machine, playing for 1,000s of prizes from the J2O Kitt


Cab:app. Allows passengers to hail a London black cab to their specific location 
App caters for two distinct types of user, driver and passenger, with different interfaces and functionality for each


Mercedes-Benz – City Golf. Re-energise association with British Open for younger audience
So our idea was to reinvent golf for a city environment – by using the smartphone itself as the club. To feel like you were playing real golf, we included elements of augmented reality


Pampers – Out and About. Develop relationship with Mums
Mobile App. Search for and share baby-friendly places to change and feed your baby when you’re out and about


Dance Central 2: Dance* Cam
Extending game from console to mobile app. Let’s people create stylized music videos to set to beat of hit songs and to share battle each other. Awards: SF Big Awards, Mobile


Diabetes UK iPhone app. Help people control their condition
Works with Facebook.
Awards: Best Charity and Not-for-Profit – Nominet Internet Awards


Allrecipes.com. Enhancements to mobile app
Designed and developed the Dinner Spinner Android app from scratch. Implemented key social network sharing features within the iPad & iPhone apps


Standard Life Investments 
Mobile app that provides users with instant access to live fund prices, performance data and a wealth of other useful facilities including fund manager videos


Chessington World of Adventures Resort – mobile app
Mobile project was built in Flash (using AIR technology enabling it to run on both iOS and Android devices) and featured three core themes: Play, Explore and Win


O2 Electric Nav – Mobile Event Guide
O2 helps Electric Picnic festival goers navigate the weekend with an interactive festival guide on their mobile phones


HSBC Augmented Reality
Harnessing power of HP Autonomy’s leading augmented reality platform, Aurasma, developed two ‘Auras’ triggered by HSBC icons giving access to video content


 

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