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More dynamic than traditional static banners - offering
multiple click-through options.
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More engaging with the user - CTR's of up to 5%.
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SubLines targets traffic towards a specific offer,
advert, product, that may be otherwise obscured elsewhere on the website.
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Users informed, advertised, entertained without moving
away from original website of choice.
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Reinforces affinity between host site and the SubLine advertiser.
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SubLines supports third-party tracking solutions
including Atlas-DMT, Mediaplex, DART etc.
- Rich-media advertising also scores well on traditional brand metrics such as brand favourability and purchase intent. Ad awareness is significantly lifted by upgrading to a rich media format. (Marketing, July 5, 2006 – p37).
- According to Dynamic Logic, users exposed to rich-media advertising have an awareness rating of ten percentage points, compared with an average of 7.5 points for those who have seen only a standard online executions (Dynamic Logic.com, July 2006).
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