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Impression based, branded navigational advert line that
floats between browser and website and incorporates multiple user initiated
features.
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Supports a bespoke mixture of search, video, live XML
data feed ticker, audio, download, registration, purchase, competitions, viral
mechanisms – and much more.
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CTR's of up to 5% - great for branding and DR-lead
campaigns.
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Full accountability – as with SubSites – client access
to password protected stats.
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All areas of the SubLine trackable via 1x1 pixel
insertion.
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In 2004, 39% of advertising impressions for Fortune 500 companies were formatted with rich-media technologies, according to Nielsen//Netratings AdRelevance. The same report showed that more than half of total online ad impressions for the telecoms, automotive and entertainment industries were accounted for by rich-media formats.
- Guy Phillipson, IAB’s Chief Executive: “Marketers are finally starting to realise the full potential that rich media advertising offers.”
He added: “The agencies have given it the green light. Media planning agencies are identifying new ways of using technology developed by specialist agencies and are working hand in hand with creative agencies to deliver it.”
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