• No click-through required - maximising reach.
• Active as full page browser – increase branding and synergy between host site and SubSite client.
• Unobtrusive - SubSite in view only after original window is closed or minimised.
• Targetted and Weighted by website, section page, day of week, time of day, volume of day, frequency of users.
• All clients given third party password protected stats to assess delivery throughout the campaign.
• In-House ad-serving and optimization – our after sales team closely monitor campaigns to improve results and help media buyers.
• Video subsites have all of the features and dynamics of static Subsites but with instant video streaming and there is no need to install players or wait for download.

• More dynamic than traditional static banners - offering multiple click-through options.
• More engaging with the user - CTR's of up to 5%.
• SubLines targets traffic towards a specific offer, advert, product, that may be otherwise obscured elsewhere on the website.
• Users informed, advertised, entertained without moving away from original website of choice.
• Reinforces affinity between host site and the Subline advertiser.
• Sublines supports third-party tracking solutions including Atlas-DMT, Mediaplex, DART etc.
• Rich-media advertising also scores well on traditional brand metrics such as brand favourability and purchase intent. Ad awareness is significantly lifted by upgrading to a rich media format. (Marketing, July 5, 2006 – p37).
• According to Dynamic Logic, users exposed to rich-media advertising have an awareness rating of ten percentage points, compared with an average of 7.5 points for those who have seen only a standard online executions (Dynamic Logic.com, July 2006).

• SubLines - Live Demo Examples:
• AOL
• HMV
• Lastminute.com
• ITV
• PartyPoker
• Sky
• Sun Palace
• 888.com
• Orange

• SubLine creative for Tesco, delivered on Handbag - Seasonal Campaign.

• Advertisers include:
• ebay
• Nike
• Norwich Union
• AOL
• FT.com
• Landrover and more...

Universal Playback’s Bionic Woman showcased as client subsite, activated behind OntheBox.com. Great format for brand exposure, driving traffic and harnessing data capture (see 'sign-up' section) and/or sale – in this instance, DVD box sets.