Case Studies

Topshop - Strategy and Measurement. Facebook
Recruit fans to enhance its market position in the US. Ran a targeted Facebook acquisition campaign and recruited 403,093 new fans in 42 days

Heineken Music Matcher - Facebook.
Created Music Matcher, a Facebook app that rewarded the most deserving music fans with festival tickets

Nissan - New Star of India.
Held audition inviting fans to be part of a movie featuring a top Bollywood actor and 100 Nissan Micras. From the top 100 Facebook auditions votes, chose the winning 20 co-stars. Awards: Digital Impact (Gold)

Diesel: Sunamatic. Excite users about Diesels new range of sunglasses
Sunamatic is more than a photo grading app - it makes a copy of each photo that a user uploads, stylises it, and posts it to a dedicated Sunamatic album

Nokia: Tron Legacy. Promote Nokias partnership with Disney
Staged a Tron Takeover of Nokias YouTube and Facebook profiles, as well as its flagship Nseries blog. Activity began with an attack on the Nseries blog

Federal Navy Credit Union. Facbook
Used our Facebook Ads API tool ONE Media Manager to create and manage ads in all Facebook placements as well as promoted posts in the news feed

Nike - We Run Paris. Appeal more to novice runners to take part in race
Facebook-enabled running course linking contestants' radio-frequency identification timing chips to their FB accounts. Share how they felt during the race by running through gates on course, updating their FB

WorldSkills London 2011. Facebook & Digital Strategy
Developed a series of campaigns delivered with bespoke Facebook applications that linked directly with Facebook's Open Graph

Kraft Philadelphia with Chocolate. Brand launch
Created a creative VIP fans sampling mechanic on Facebook. Randomly chosen Facebook fans were offered a chance to find out a secret and respondents were given a secret VIP code

Fat Face (clothing). Social media competition
Created Facebook app - allowes users to upload pictures of themselves doing what they love to do outside of 9-5. Images then housed in a gallery of ideas to inspire others to get involved

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