Case Studies

Philips vs. Word of mouth. Youtube and Twitter
The heart of the campaign was the Philips_vs Twitter page. Here, users were invited to tweet ideas within 140 characters, starting with Philips_vs

Channel 4 help raise awareness about the Police and Crime Commissioner (PCC) elections
Viewers were asked to take part through social media using the Twitter hashtag #mypcc to highlight what they would like their PCC to do

Activision (games). Twitter Mission
Created a 'Choose Your Own Adventure' - style Black Ops II mission that involved clicking on secret agent profiles and making tactical decisions