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Career in account planning

WHAT IS ACCOUNT PLANNING? Account planning is a particular discipline / approach in advertising. It is about: -...

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Career in Account Handling

Introduction  What does an account handler do? An account handler acts as the main contact in an agency for a client,...

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Brand Management – Career Overview / Advice

Best Articles on Brand Management – Career Advice Job Description: Brand Manager - Monster Brand Marketing...

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Introduction To Graphic Design

By E. Mahony – spotlightideas.co.uk What is Graphic Design? Graphic design is the discipline by which information...

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Introduction To A Career In Web Design

By E. Mahony – spotlightideas.co.uk What is web design? Web design involves two main disciplines: visual (look...

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What Qualifications / Skills / Experience do You Need to Become a Copywriter?

Qualifications Do you need a degree or HND? No. But either would be useful, in particular, English, arts, media,...

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