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Simples! - Comparethemarket.com
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Beanz Meanz Heinz – Heinz Baked Beans
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Have a break, have a Kit Kat – Kit Kat
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Probably the best beer in the world - Carlsberg
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Think small - Volkswagen
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Let your fingers do the walking - Yellow Pages
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.Like.no.other - Sony
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Aah! Bisto - Bisto
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Schhh…You-Know-Who. Schweppes
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Heineken refreshes the parts other beers cannot reach - Heineken
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Good things come to those who wait - Guinness
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It’s a Skoda. Honest - Skoda
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I’d rather have a bowl of Coco Pops. Coco Pops
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Don’t just book it. Thomas Cook it. Thomas Cook
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Plink, plink, fizz, fizz. Alka Seltzer
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Don’t leave home without it - American Express
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Finger lickin’ good - KFC
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We try harder - Avis
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A Mars a day helps you work, rest and play. Mars
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The ultimate driving machine - BMW
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A little dab’ll do ya - Brylcream
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Fun anyone? Playstation 2
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Have it your way - Burger King
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When it absolutely, positively has to be there overnight. Federal Express
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The world’s local bank. HSBC
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Think Different - Apple Macintosh
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Are you a Cadbury’s Fruit & Nut case? Cadbury’s Fruit and Nut
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It’s good to talk - BT
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Does she or doesn’t she? Clairol
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The milk chocolate melts in your mouth, not in your hand. M&Ms
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Because life’s complicated enough. Abbey National
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And all because the lady loves Milk Tray - Cadbury’s Milk Tray
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I bet he drinks Carling Black Label - Carling Black Label
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Cats like Felix like Felix. Felix
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Say it with flowers - Interflora
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Don’t live a little, live a lotto. Lotto
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Please don’t squeeze the Charmin. Charmin
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A diamond is forever. De Beers
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Keep Walking. Johnny Walker
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My goodness, my Guinness! Guinness
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Snap! Crackle! Pop! Kellogg’s Rice Krispies
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The future’s bright.The future’s Orange. Orange
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I love New York. New York tourism
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Your Flexible Friend – Access
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The car in front is a Toyota - Toyota
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I liked it so much I bought the company - Remington
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Reach out and touch someone - AT&T
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The world’s favourite airline – British Airways
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It’s Miller time! – Miller
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The pause that refreshes – Coca Cola
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Every little helps – Tesco
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Guinness is good for you - Guinness
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Because you’re worth it - L’Oreal
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No FT, no comment - Financial Times
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Vorsprung durch Technik - Audi
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There are some things money can’t buy. For everything else, there’s MasterCard. Mastercard
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Good to the last drop – Maxwell House
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Raise your hand if you’re sure - Sure
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If it’s on, it’s in – Radio Times
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Some classic ads with the above straplines / slogans (watch on YouTube by clicking on below links)
- Simples – comparethemarket.com
- Like.no.other (Sony)
- Good Things Come to Those Who Wait
- Nike – Just do it
- Probably the best beer in the world (Carlsberg)
- Vorsprung durch Technik (Audi)
- Good things come to those who wait (Guinness)
- Think Small (Volkswagen)
- Are you a Cadbury’s Fruit & Nut case?
- Have A Break, have a Kit Kat
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Essential Qualities of Straplines?
Firstly: Form
- Concise: the shorter / the crisper-sounding, the better
- Sounds right: it either sounds just right or it doesn’t
- Witty: straplines often sound witty / have something witty about them
Secondly: Trying to go beyond just form
- Brand image: that it reflects something of the brand image
- Makes customer feel good: puts customer into a certain mood when they hear or read the strapline
Thirdly: If possible - and ultimately – to try and say something really interesting about the brand (more than just reflecting general image) and / or to connect the brand to the audience in some important way
- Brand personality: the brand is unique and interesting
- Benefit: the brand has some important benefit to the audience
- Distinct: the brand is distinct (and better) to other brands
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Thank you. This information has been useful. May I suggest a key missing contemporary strap line is ‘it does what it says on the tin’
Kevin. Thanks (added your reccomendation to post).
I really like Tesco delivery “You shop. We drop”
Have to agree with this. I truly believe that this the best strapline of the past decade. Everytime I see one of the Tesco delivery vans with this on it, I seeth with envy at whoever came up with it!
i need strapline for fertilizer organization, please suggest.
Fertilizer organisation doesn’t quite make sense but try ………..”Grow with Us”
We are looking for a strap line for a law firm. Am thinking something like :
Excellence in Practice
or
Practising Excellence
Any thoughts?
what would be a good strapline for a marketing company????
I am needing an appropriate strapline for a new cleaning company. I have a few ideas, but nothing that is fun, fresh and catchy. Can anyone help please? Thank you
what to use a strapline for a cake compnay
When only cake will do !!
but I keep thinking I have heard it somewhere else
Anyone know if some other brand is using it
Thanks
‘Beyond the Cake Hole’
‘A Cake and a Smile’ (potential libel from Coke though?)
‘Fill Your Cake Hole’
‘Along Came A Cake’
what strapline for a health, safety & environmental consultancy?
CAN ANYONE HELP ME, I NEED A STRAPLINE FOR A TELECOMMS COMPANY CALLED URBANCOMS… CANT THINK OF ANY help !!!!!
Hi
Stressing over a strap line for new business
Want something fun, classy, stylish we are a virtual office company.
We are going to be called a la mode appointments.
Any ideas please?
Thanks
Hi, can someone help please, I need a catchy strapline for my organisation providing social care for special needs, we are a registered charity so would be good to have “your local charity” in it, thanks.
A new brand of upmarket estate agents? – sny sugestions?! Thanks
the best one i saw for an estate agents (which they stopped using for some daft reason), was….
Haarts Is Where Your Home Is.
Genius.
Hi everyone. We are a Landscape Design company called ‘The Constant Gardener Design Co. We are looking for suggestions of a snappy strap line for our business so if anyone has any good suggestions let me know. Our work ranges from classic to contemporary.
‘Beauty Through The Seasons’
‘Craftsmen of green retreats’
‘My Green Heaven’ (ie reference – my blue heaven – the steve martin film)
‘A Garden For All Seasons’
if you did tree surgery – ‘Special Branch’
Hi I am trying to come up with a strap line for my business, any ideas for a plumbing and heating company? I am getting a headache trying to conjour some thing up, guess some people are just creative at things like that?!
“Hot and Cold”
We came up with “for the people” – what do you think ?
Hi, my company name is HANDS ON GADGETS , we sell video games and computers ate the moment and are looking for a strap line.
Anyone help !!
I thought sony “make.belive”
I really need a strap line for a company that providing ticketing systems, god it’s tricky. Any improvements on ‘Ticketing made simply’ would be appreciated!
Hi,
I’m looking for a strapline that says :
Transport
On board catering
Day Trips
Its our pleasure
Tree Wise Men – tree surgeons west london – brilliant