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75 Top Website Case Studies

Top Twitter case studies from the leading digital agencies and brands – UK and worldwide 
Compiled by Will Brown of eyeconomy.co.uk, 2018
Click on red text to visit case study

UNIQLO.com. Make brand bigger in the US
Used responsive design and an automated, fluid grid system that flexibly adapts to a broad array of content and devices. Reinvented the way products are browsed and displayed

Destination for fans to journey deeper into the stories they love. Exclusive content and features attract viewers beyond the shows, with community forums and sharing functions

Oxfam Grow. Global campaign concept that would bring their research data to life
Created an engaging website that delivered Oxfam’s important message to a worldwide audience, plus a supporting video that helped spread the word even further

Oxfam Empowering people to give more and do more in the fight to help end world poverty
A single core idea runs through the website – to inspire and motivate more people to do more to support Oxfams work.

Infiniti Europe – Raise awareness of Europe’s first major luxury car brand
High production CGI films. Content-rich site where they could configurate the four launch models to their own liking

Y.CO. Website to: Y.CO as the worlds premier provider of luxury yachting holidays
A bold, uncluttered design, using HTML5 techniques let us present lush interaction and video on to any device prospective customers might be using 

Volvo. Build a global interactive presence
To span campaigns, product presentations, community sections, a car configurator and social media channels. Built around ‘configured experience’ – site recognises each visitor’s behaviour

ITN.co.uk re-launches as the UKs first responsive design video news website
Created page templates to adapt intelligently to the device through which they are viewed. The content strategy of the relaunched site places compelling video and pictures at the heart of ITN.co.uk

Chester Zoo. Improving functionality and idesign promote the zoo experience & drive sales
Refreshing Chester Zoos website and improving the user journey and functionality

Cadbury. Interactive platform
Highly interactive digital platform aimed at creating an explosion of participation in the Spots v Stripes campaign that would enable Cadbury to increase sales through digital advertising

Audiusa.com. Website to harness technology, enhancing purchase & ownership journey
Designed AudiUSA.com as an elegant, intuitive destination uniting cinematic car configuration, response design, integrated search navigation, and service such as dealer inventory location

Max Steel Global Website
With interactive storytelling, dynamic game play and a fully integrated product experience, supported by display and mobile advertising

Mappin & Webb (jewellers). Rethink the retail website for Mappin & Webb
Deliver a multi-channel retail experience on any device. Pushing the Hybris Accelerator to its very limits.

Ferrari.com. Create global website to encapsulate brand and bring fans together
Get access to behind the scenes at the famous Maranello factory. Get immersed in Formula 1. Configure a Ferrari and take it for a virtual test

Asos (fashion). New digital platform to trade own fashion designs
Create a democratic look & feel with a tone that is simple, straight-forward and universal; a photographic style and style guide that captures the individuality of the audience

Hillarys (window dressing). Broaden appeal to more design-conscious demographic
The new site was built on Umbraco, a flexible and robust .NET platform that gives the Hillarys marketing team flexibility over site content

BBC – History of the World. Website
Built A History of the World as a museum for the digital age. It’s an immersive website with intuitive, time-based navigation aimed at encouraging exploration and discovery alongside task driven search

Johnnie Walker – Step Inside the Circuit
Participation platform that takes their sponsorship of the Vodafone Mercedes McLaren F1 team and creates valuable branded content, experiences and promotions

Institute of Directors. Help bring the organisation into the 21st century
Site built using Sitecore CMS, integrating with their existing Integra CRM. It makes use of HTML5 capabilities and includes an online booking system which makes booking an event easier

The Car People Helping to take the hassle out of car buying
Created a website to match the brands hassle-free showroom experience

Betta Living. Create cross-platform web experience 
Our thorough approach ensured Betta Living’s new website looked fantastic, functioned brilliantly and worked perfectly for their target audience

Travis Perkins (building materials). Build an industry-leading customer experience
Helping Travis Perkins to launch a new look website to great acclaim within the business and the trade

Americans Elect Democratising democracy
First online platform that allows for political candidates to be nominated by the American people. Awards: SXSW 2012 People’s Choice Award and two 2012 Clio awards

Orange Business. prove itself as a serious provider of business communications
Website, providing different online experiences based on different business life stages. User Experience, Creative, Content and Technical disciplines 

Tesco Food News. Digital reputation PR. 
Dedicated website to help the UK’s biggest supermarket respond to a fast-moving and hugely damaging news story

Anthony Nolan. Support their position as a top UK charity, and grow donor register 
First step was the need for a new home page that showcased their profile and effectiveness and that delivered clear and compelling information straight away 

Royal Yacht Britannia. Create new online presence, become part of overall visitor experience 
Beautiful photography was commissioned. Umbraco CMS was used to build the site. Adding the facility to buy tickets online

PFA (union). Meet the needs of its members through a modern digital platform and strategy
Using Sitecore as the content management system, enabled the PFA to gather insights on site users to offer a personalised experience. New timeline of the PFA’s history. User-friendly transfer list. 

SWIFT. Build website for delegates conference
Secure, client-branded website for delegate registration, which included a search-and-match photo library facility for previous attendees, significantly speeding up check-in times

JK Rowling – website
Using the latest web technology, including HTML 5, CSS 3 and Java Script, the new design centres on an interactive, scrollable timeline that offers users an unparalleled, content-rich experience 

Trinity Mirror plc. Sharing the Trinity Mirror story
We opted for A Multiplicity of Voices to share the Trinity Mirror story. Blog posts, news and other content are pulled in from contributors around the country, alongside the latest stocks and shares data

Yakult – web redesign. New brand website
Key functions of communicating benefits of incorporating Yakult into daily routine. Uses large rich photography mixed with a playful illustrative style to convey Yakults key message

Star Alliance Services: staralliance.com. Highlight key features that add value
Flight search,destination profiles, flight status, timetables, baggage tracking. Faster access to benefits info. Fight tracking status, enhanced functionality allowing travellers to sign up for flight status notifications

Royal Mail. Portray it as it gears up for privatisation
Created a visually rich corporate design around key user personas and journeys, with simplification and findability at its core. Rich media assets were produced to to communicate key business messages

Premier Inn – From Site to Stay
A dynamic calendar making it easier for visitors to see the best prices. Made deals and promotions easier on the website. Awards: Travolution Award for Best Hotel Website

Worldofgolf.co.uk A new market facing website
Reorganized and rewrote the content to improve customer experience and make info more accessible & attractive. User friendly design and copy, and implemented strategic SEO 

Dell BeachBreak Live: Capturing the moment
Used existing festival site map and made it interactive with Photosynth hotspots and linked Spotify playlists for each stage. Site engaged visitors by creating 360 degree photographs of the festival 

VisitBritain.com – bringing to life Britain’s diversity of people, places, cultures & activities 
Inspire international visitors to explore Britain and increase the value of the tourism economy
Awards: Web Award – Outstanding Website 

A Dangerous Method (film) - 
Created a data harvesting website which scans Twitter and Flickr for real-time tweets and imagery for global references to dreaming, while focusing on the emotive themes of the film

My Special K. Build 24/7/365 relationship between brand & consumers
Online lifestyle program focused on achieving a specific goal – whether it be preparing for a special event, losing weight, maintaining weight or taking the Special K Challenge

Premier Inn – Website. To improve SEO and more 
Employed a Service Oriented Architecture utilising RESTful web services to ensure that services could be used not only in scope of the initial rebuild, but also for future plans 

Sherlock Homes – A Game of Shadows (film). Website
Website was built as an Ajax application to provide the smoothest user experience with animated transitions between sections

Multiple Sclerosis Society. Help convey strength, authority, knowledge & approachability of org.
Driving force behind this project was to hammer home the message that they are there to fight alongside the user to beat MS 

FRANK (national drugs information and advice service)
Design and build a new website with improved credibility, usability and usage whilst remaining true to FRANK’s ultimate objective 

Le Creuset (cookware). Website
Created a website full of colour that changes with the seasons. Goes with the seasons but vibrant colours match the colours of ingredients. 

Eason (books and stationary) – website
Features such as improvements to search filters and recommendations, a readers community area and social widgets to link users to the most topical content 

British Medical Association. Improve online presence – delivering value
Site now promotes the BMA as an open, visible and approachable organisation that is relevant to members and junior doctors alike

Choices for Life. ensure the website made an impact and engendered trust
Website and complementary mobile site, give Choices for Life a platform to run their campaigns and support young people in the classroom, at home or with their friends – any time, anywhere 

Parkinsons UK. Inform public about Parkinons, dispel myths, more user-friendly site
Forum for Parkinsons sufferers as well as family, friends and carers to share experiences, stories and to reiterate the message that You Are Not Alone

Jack Daniel’s Root. Re-establish link between JD’s and music
A music platform that celebrates the importance of where you come from. Fans competed for tickets on our website

Nationwide Vehicle Contracts. Website
Update design elements of its homepage. Before exposing all of the site’s traffic to any changes, it was vitally important to test any new variations on a segment of visitors. 

Prostrate Cancer UK. User research & website. Help patients access info & support online
Carried out in-depth interviews with patients, nurses, GPs, surgeons, families and the charity’s helpline staff

Warner Bros – Studio tour website
Create the consumer-facing destination website for the UK’s latest visitor attraction built to celebrate the making of the Harry Potter movies. Built around a versatile multi-lingual CMS infrastructure

Garanti. Create Europe’s most innovative, friendly, easy to use online bank
Created a high-speed application with real time, desktop-like responsiveness. It’s multi-device, easy to use and runs without plug-ins that can introduce security vulnerabilities

TalkTalk Business. Manage all aspects of TalkTalk Businesses digital
Includes broadband speed and availability checkers, live chat, a new dynamic page structure, a blog, and analytics solution 

Starwood Sheraton Macau Launch Site. promote the brand-new Sheraton Macau 
Designed and built a website showcased Macau experience. Interweaving personal accounts of Macau from Sheraton Life Enthusiasts with eye-popping imagery 

HP Autonomy. Refresh website
The new site uses the powerful features available in HP’s award-winning solutions, including HP TeamSite and HP LiveSite

Health-on-Line (healthcare). Website
Design and develop their new website, paying particular attention to creating a quote-and-buy tool which clearly communicated the flexibility of their modular product 

Derby City Council. Website
Project involved much preliminary research, interviewing stakeholders from each of the council’s eleven service areas to gather business requirements

Law Debenture. Websites
Re-design their international website presence in order to better position the brand as a leader in today’s market, and to achieve objectives around data capture and lead generation

Smith and Williamson (financial). Site for office services supporting their offline marketing 
The offline designs translated well online and the information architecture was designed to be simple and informative, reiterating the services provided and Smith and Williamsons history and heritage 

Scottish Rugby Union
Address the usability issues, develop a new IA and deliver a strong creative vision for the SRU brand, all on a new open source platform

Best Western Great Britain – website 
Meticulous attention was paid to the information architecture of the site in the design stage and the inclusion of features to ensure that content presented is relevant to the needs of each visitor

SWIP. CMS site
The overall aim of the project was to create an improved user experience that could sit at the centre of SWIP’s future digital and offline campaigns

Macdonald Hotels. Website
Simplify and improve the customer journey. Differentiate from competition. Grow bookings and revenue through the site


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