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29 Top Search Marketing Case Studies

Top Twitter case studies from the leading digital agencies and brands – UK and worldwide
Compiled by Will Brown of eyeconomy.co.uk, 2018
Click on red text to visit case study


SHP – London charity. SEO
Speakers were asked to find a charity or small business that was failing to perform in organic search and turn that website around in time for the conference

Safestyle (windows / doors). 
SEO team worked with Safestyle’s in-house digital team to lift a legacy Google penalty, caused by a previous agency’s poor link-building practices

Chelsea FC – Finding Fans Through Search
Strategic approach to increase Chelsea’s visibility and engagement. Used linguistic analysis, a traffic audit, forecasting and link analysis

De Vere Hotels – SEO. 
Re-focusing of all Title Data to improve search engine positioning. Re-targeting of all Meta Data to improve click through rate from search engine positions.

SEO. Explore more than 3000 search terms, and investigating the related volumes of traffic and recorded rankings. Site audit, assessing accessibility, relevancy and credibility. Included online PR

John Norris (fishing). Drive traffic to the firm’s site and achieve high rankings for keywords
Implemented proven techniques such as press releases, generating new links, social media activity and adding fresh content to the website

Boden (clothes) Delivering revenue with non-brand SEO
Optimised search terms including nonbrand content, such as ‘baby clothes,’ ‘ladies skirts,’ and ‘men’s quilted jacket’, and created high quality, natural links to increase visibility of their website

RS Components (distributor of electrics and maintenance products) 
Using Hydra, Greenlight was able to identify over 2.8 million search queries that business make online for products stocked by RS Components

Alliance & Leicester and Santander
SEO. Ensure its range of personal finance products appeared preferentially in natural search engine results. Critical time for the bank. Competition


Bingo Client. maximise their conversion rate
Latitude targeted two pools of users using cookies of those who had landed on a splash page and not registered, and those who had registered and not gone on to deposi

The Saville Row Company. 
Change made to ad copy in particular in terms of updating offers. Made a note of what was going on in media in terms of how the campaign was put together. A lot of AB testign 

Tesco Telecoms
A combination of an initial page re-design to apply the new look and feel and branding of Tesco Phone Shop with an MVT to refine the new design proved to be a very successful venture

Gladstone Brookes. Carry out an account review deliver training 
Carried out review on their Google AdWords, looking at: Account structure, Keyword match types, Keyword coverage, Keyword Quality Score, Bid and budget management and more

Raddison Edwardian (hotels)
Increase paid search ROI. Increase occupancy of hotel rooms. Target leisure customers above business customers

Which? (information provider). Sign up subscribers
Developed dedicated campaign site, specifically designed to take the traffic generated from the campaign and convert the visitors into subscribers. And more

Moonfruit – PPC
Worked out the types of correlation between the two transactions, across different search terms. Then assessed the different values to free registrations for each campaign

DHL. Search and affiliate channels
Drive measurable business results by developing an integrated digital marketing program that incorporates Search and Affiliate channels to maximise the effectiveness of DHL’s marketing budget

Virgin Experience Days – remarketing lists for search ads
Take a mature, highly optimised and extended campaign and find a way to grow it efficiently, gain additional revenue and get additional customers

National Geographic. Expand subscription UK, focusing on quality subscribers 
Site contains sales driven copy, call-to-actions, slick and user-friendly sign-up funnel. Site allows for broader PPC bidding strategy outside of key brand and genre terms

OYYY (ink cartridges, printers etc)
Needed to sharpen AdWords campaigns. How? A product feed. Using a tool Stickyeyes developed in-house, ads were automatically updated in-line with price changes and stock levels.

Confused.com – PPC
Sophisticated tracking solutions were implemented. combined search engine data, client customer information and own tracking pixel info to create a comprehensive dashboard with daily data

PPC. Implemented 22 dynamic campaigns in Google, 22 campaigns in Yahoo, which ran in the new Panama platform, and ran campaigns at maximum capacity in MSN

Pure Collection (fashion). 
Having identified successes in the Google Display Network, we introduced a range of other image based marketing tactics, including such as Criteo dynamic remarketing

L&G Investments
PPC strategy included modelling customer segmentation data at the most granular keyword level

Created and split tested ads and landing pages within the website for a cross section of products. Each ad landing page was designed around specific set of terms


Fitness First
SEO / PPC, launched an affiliate campaign, display ads on Facebook and ran targeted display ads on Adjug

Emma’s Diary. Conversion Analytics
Latitudes Conversion Analytics team used web analytics and usability tool (heatmap) data to outline areas for improvement on the Emmas Diary website

New Look (fashion)

Dreams (beds). Carry out in-depth market assessment 
Dreams coverage of long-tail keywords contributed to 51% of its total click-share within the beds sub-vertical, and the report reinforced their online strategy, providing a comprehensive competitor analysis


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One Comment

  1. Thanks for including Impact Media on this list, please note we have now rebranded as Koozai and the case study for Merlin Cycles can now be found at http://www.koozai.com/files/merlin-cycles.pdf


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