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125 Top TV Ads (2008 – 2018)

Some of the best TV ads from 2008 to 2018
Compiled by Will Brown of eyeconomy.co.uk 2018
(also, 15 Top TV Ads for Use of Visuals with Music, visit)




(Click on the orange text, below, to view ad on YouTube)

Schwartz: The Sound of Taste
Colourful, exploding food ingredients in slow motion. Agency: Grey, London

New Zealand Transportation Agency: Mistakes
Time stops as the drivers get out of the car to discuss their driving before time resumes and their cars collide. Agency: Clemenger BBDO, New Zealand

Bell’s Whisky: The Reader
Illiterate father learns to read in order to read his son’s book. King James. Agency: King James, Cape Town

Old Spice: Mom Song
Mothers sing lament as Old Spice wins their sons away from their mothers to their girlfriends Agency: Wieden + Kennedy, Portland


(Click on orange text, below, to view TV ad in YouTube)


Smart Fortwo – Offroad
Cheeky, little car, offroad. Comes into its own onroad / parking etc. Agency: BBDO, Berlin

Honda: Hands
One Honda product turns into another in clever and funny use of animation Agency: Wieden + Kennedy, London, UK

Volvo Trucks: The Epic Split feat. Van Damme
Jean-Claude Van Damme does the splits between two lorries reversing backwards to the music of Enya. Agency: Forsman Bodenfors, Sweden

Orange: Being there
Grandfather, father and son set off on a difficult, epic journey across South Africa to the World Cup. Agency: Marcel, Paris

ESPN: Michael Jordan
Man with Michael Jordan name is given the cold-shoulder by people when they realise he isn’t the famous Michael Jordan until he meets the famous Michael Jordan. Agency: Wieden + Kennedy, New York

Le Trefle: Emma
Husband has an iPad solution for everything. Except for when he runs out of toilet paper (his wife passes an iPad under the door with virtual toilet roll). Agency: Leo Burnett Paris, France

Chipotle: The Scarecrow
Scarecrow journeys through the modern world of food production and sales and feels sad after his experiences of it. Sets up his own healthy food stand ending on a happy note. Agency: CAA Marketing

Omega Watches: Co-Axial World
Futuristic, mechanical-like animation to reflect omega watches. Agency: HMNS, Milan

Fiat: Hero Hug
Superhero comic animations, with real-life superhero seatbelts for children. Agency: Leo Burnett Tailor Made, Brazil

66 Degrees NORTH: Jacket
Two men inside a warm coat with warmth and comfort. Agency: Grabarz & Partner, Hamburg

Kalahari.com: Taken Aweigh
Two different movie dialogues spliced together for funny effect. Agency: JWT, Cape Town

Alia2: Alia2
Boy pretends to be a superhero. Superheroes like this don’t exist. But supervillains do. Ad against child abuse. Agency: TBWA, Barcelona

DISH Network: Tiny Beer
Men watching mobile TV in park with miniature fridge, beer and nachos. Agency: Barton F. Graf 9000, New York

Southern Comfort: Beach
Middle-aged man walks very casually across beach. Agency: Wieden + Kennedy, New York

Tang: Lucas’ table
An exciting way to eat and drink at the table with lots of lively and colourful contraptions. Agency: Ogilvy & Mather, Argentina

Galaxy Chocolate: Audrey Hepburn
Audrey Hepburn look-alike takes a ride in a car, eating a bar of Galaxy chocolate. Agency: AMV BBDO, London

Norregade: Goth
Embarrassed to smile she can’t help it as she chews on this sweets. Agency: LoweFriends, Denmark

Robinsons Orange Squash: Pals
Father and son playing as if best friends. Agency: BBH, London

Lurpak: Weave your magic
Women cooking in her kitchen with lots of clever, neat shots. Agency: Wieden + Kennedy, New York

ECRE (European Council on Refugees and Exiles): Bloody stairs
Red on steps to aeroplane door turns out not to be a (red) carpet but blood. Agency: McCann Paris

IKEA: Start something new
Man goes on adventure with his char. Agency: S,C,P,F Spain

States United to Prevent Gun Violence
Man, ineffectively, fires musket-type rifle with the caption: ‘Guns have changed, shouldn’t our gun laws’. Agency: Grey, New York

Coca-Cola: Security Cameras
Security cameras of life in general on the streets, happy, crazy, romantic etc. Agency: Wunderman, Argentina


(Click on orange text, below, to view TV ad in YouTube)

Back to the Start: Chipotle (USA)
2012 Cannes Film Grand Prix winner – farmer returns to sustainable methods Agency: Nexus CREATIVE ARTISTS AGENCY (Los Angeles)

Canal+ The Bear (France)
Cannes 2012 Film Craft Grand Prix – a passionate bear directs a film after watching endless films as a bear rug Agency: BETc Euro RSCG

BGH Air Conditioner: Dad’s Briefs (Argentina)
Cannes 2012 Film Gold Lion – excruciating moments of men in underpants Agency: Del Campo Nazca Saatchi & Saatchi (Argentina)

Best Job: Proctor & Gamble (USA)
Cannes 2012 Gold Film Craft – Mothers and success at the Olympics. Agency: Wieden + Kennedy, Portland

Guardian Open Journalism: Three Little Pigs (UK)
Cannes 2012 Film and Film Craft Gold – how the Guardian would cover the story of the Three Little Pigs. Agency: BBH

Coordown Onlus ‘Cartasi for integration day’ (Italy)
Cannes 2012 Film Gold Lion – Down’s syndrome: inclusiveness Agency: Saatchi & Saatchi (Milan)

Lurpak Butter: Rainbow (UK)
Cannes 2012 Film Craft Gold Lion – Colourful, lively shots of food being chopped up, mashed and so on to the voice of Rutger Hauer. Agency: Weiden + Kennedy (London)

Peres Center For Blood ‘Peace Relations’ (Israel)
Cannes 2012 Film Gold Lion – sharing, instead of spilling, blood. Agency: Baumann Ber Rivnay Saatchi & Saatchi, Ramat Gan

Guinness St Patrick’s Day (UK)
Farmer using his sheepdog to herd a group of men to a pub for Guinness. Agency: Abbot Mead Vickers/BBDO (London)

Dortitos Dip Desperado (UK)
Cannes 2012 Film Gold Lion – Professional Dorito flicker. Agency: Abbots Mead Vickers BBDO (London)

Direct TV: Look Alikes (Argentina)
What a baby looks like after looking like so many people Agency: Young & Rubicam (Buenos Aires)

Direct TV: Charlie Sheen (USA)
Cannes 2012 Film Gold Lion – how to avoid having to talk to Charlie Sheen about Platoon. Agency: Grey (New York)

Google Chrome – An Awesome World (USA)
Man self publishes a children’s book and it becomes a world-wide success Agency: BBH (New York)

IKEA Playin’ with my Friends (UK)
Giant toys help children lay the table for a party. Agency: Mother (London)

Joe FM: Your Greatest Hits (Belgium).
Police too busy listening to radio to chase criminalsy

Canal Digital: The Man Who Lived in a Film (Norway)
Man in ordinary-day life keeps popping up in film scenes. Agency: Try Apt (Norway)

Hahn SuperDry (Australia)
Cannes 2012 Film Gold Lion – how manliness is packed into a can Agency: Publicis Mogo (Sydney)

The American Red Cross: Stuff 
Instead of being so focused on stuff – things – in house etc, focus more on gift aid to those who need it Agency: BBDO (New York)

Unicef Child Abuse Prevention: Costume (Chile)
Boy plays with furniture that he uses to protect himself from abuse Agency: Ogilvy & Mather (Chile)

Apple iPad Mini: Piano (USA)
Like playing on a real electronic piano. Agency: TBWAMedia Arts Labs

Orange: Surf as fast as you can think, 2 (France)
Guys plans his future in an instant on his mobile. Agency: Publicis Conseil (Paris)

Fundacion Origen – Table (Mexico)
Realistic look at domestic violence. Agency: Y&R Mexico

Call of Duty, Black Ops 2: Surprise (USA)
Agency: 72andSunny

Johnnie Walker: Keep on Walking (Brazil)
Giant earth man wakes. Agency: NEOGAMA/BBH

Quebec Automobile Insurance Corporation: Messages (Canada)
History of messaging and dangers of text messaging on mobile. Agency: Lg2

Rolling Stone Magazine: Back to Rock (Italy)
Illustration – getting back to rock. Agency: DLV BBDO (Milan)



(Click on orange text, below, to view TV ad in YouTube)

Nike: Write the Future (The Netherlands)
Lions Grand Prix winner. Set a record for the most views of a viral ad in its debut week. Agency: W+K (London and Amsterdam)

Heineken: Entrance (The Netherlands)
Cannes Lions Gold – The ultimate party entrance. Agency: W+K Amsterdam

Volkswagen Force (USA)
Cannes Lions Gold – boy thinks he’s Darth Vader. Agency: DeutSch INC. Los Angeles

Chrysler Born of Fire (USA)
Cannes Lions Gold – Homage to Detroit. Agency: Wieden + Kennedy Portland

Skittles Touch Cage Cop (Canada)
Cannes Lions Gold. Audience fingers playing a starring role in the ad. Agency: BBDO Canada

Novartis: Classroom Craft (Switzerland)
Cannes Lions Gold. ‘You look dumber with your mouth open’ Agency: Saatchi and Saatchi (Switzerland)

Google Demo Slam: Chubby Bunny (USA)
Cannes Lions Gold. Agency: Joahannes Leonard New York

Amis Office (Mexico)
Cannes Lions Gold. Accidents which occur when people thinking about something else Agency: Ogilvy Mexico Central Films

Deep Silver Dead Island Trailor (Germany)
Cannes Lions Gold. Videogame highlight: family attacked by zombies on island. Agency: Deep Silver

Ntt docomo Xylophone (Japan)
Ball runs down wooden track playing music in style of a xylophone. Cannes Lions Silver. Agency: Drill Tokyo

Volkswagen Translator (Brazil)
Clever ad in which the driver of the car is actually doing the sign language realtime. Agency: ALMAPBBDO Sao Paulo

Braun Hairmoticons (Germany)
Hair emoticons film. Agency: BBDO Germany

Magner’s Bees (UK)
Orchards are pollinated by a beard of bees. Agency: The Red Brick Road, London

Cravendale Milk: Cats with Thumbs (UK)
What cats could do if they had thumbs. Agency: Wieden + Kennedy London

Warburton’s Celebration (UK)
Celebration after the millionth loaf of bread emerges from the oven. Agency: Rainey Kelly Campbell Roalfe / Y&R London

Logitech Kevin Bacon Fan (USA)
Agency: Goody Silverstein & Partners San Francisco

BGH Nose-a-meter (Argentina)
Agency: Del Campo Nazca SAATCHI and SAATCHI Buenos Aires

Febreze Restaurante (USA)
‘Happy Restaurant Experiment’ Agency: Grey New York

Snickers: Focus Group (USA)
Sharks like the taste of people who have just eaten new Snickers Peanut Butter Squared. Agency: BBDO New York

HBO Yacht (USA)
Piece on cliches in crime dramas. Agency: BBDO New York

Sony Einstein (Argentina)
Look at what is happening around the setting of a famous photo – in this ad, Einstein. Agency: Del Campo Nazca SAATCHI & SAATCHI

Car One: Love Story (Argentina)
TV car ad taking place amidst a dramatic love story. Agency: Leo Burnett Argentina



(Click on orange text, below, to view TV ad in Youtube)

Old Spice: The man your man could smell like (USA)
Just the blog reactions below, alone, speak for the phenomenal success of this ad. Agency: Wieden + Kennedy, Portland

AT&T, Blackberry Torch: Rollercoaster (USA)
Business becomes fun as business people travel in bumber cars instead of cars Agency: BBDO New York

East Coast Trains: Miniature prices, Museum (UK) 
Stop motion animation. Man knocks over dinosaur skeleton in museum. Agency: Dentsu London, UK

Panasonic Viera 3D: Gun (Chile)
Really looks like man with gun is real until his arm fall out of the TV screen. Agency: Lobo, Santiago, Chile

Nestle Nescafe: Frappe (Czech Republic)
Stop motion animation. Eccentric robot makes a Frappe. Agency: McCann Erickson, Prague

Turkish Airlines – Turks are flying (Turkey)
Basketball players throwing ball through hoop whilst skydiving. Agency: Rabarba, İstanbul, Turkey

SSRP: Embrace life (UK)
‘Always wear your seatbelt’ – strong message – original and touching Agency: Alexander

Tropicana: Arctic Sun (Canada)
Expectation, and excitement, of viewing the artic sun. Agency: BBDO Toronto

WWF: Monkey (Australia)
Monkey returns to Earth after years in space. Agency: Leo Burnett Sydney

Canal+: iPhone (France)
Couple in a romantic moment when floor suddenly slants as if they are on a ship. Agency: Betc Euro Rscg, Paris

The League of Minnesota Cities, OutsidetheOx.org: Props (US)
Stop-motion animation depicting life in Minnesota, and asking for ideas and contributions about how to safeguard the future of the state Agency: Fairly Painless Advertising, Holland, MI, USA

DieHard Battery: DieHard Battery vs. Gary Numan (USA)
Gary Numan plays an orchestra of cars. Agency: Y&R Chicago

Vonage Telephone Service: Rattle (USA)
Two men talking to each other cheek-to-cheek, one standing on the floor, the other on the celing. Agency: TBWACHIATDAY New York

SBS: Film (Australia)
Stop-motion animation – characters bring life to a cinema with their film. Agency: US Sydney, Australia

Volkswagen: Think blue (Germany)
Animation on driving and activities in general to help save the encironment. Production: BM8, Hamburg

UBank: Actress (Australia)
Stop motion depicting an actress / entrepreneur on the rise. Agency: Three Drunk Monkeys, Australia

Zydus Cadila Sugar Free D’Lite: Buttons (India)
Buttons stop flying off in a bar after drinking a drink with lower calories. Agency: Rediffusion Y&R, India

Bank Coop: Evolution (Switzerland)
Stop motion animation. Evolution of man in the form of a bank note. Agency: Agency: Ruf Lanz Werbeagentur, Zurich

Liberty Mutual: Dnt Txt & Drv, Tunnel (USA)
Vulnerable object on road representing vulnerability of children to cars on roads. Agency: Hill Holliday, USA

Google Chrome Speed Tests (USA)
Cannes Lions Gold – measuring the speed of Chrome browser versus real-life scenarios such as firing a potato gun. Agency: BBH New York

Puma After Hours (USA)
Cannes Lions Gold. Capturing ordinary ‘athletes’, ‘ordinary’ people doing ordinary things. Agency: Droga5 New York



(Click on orange text, below, to view TV ad in Youtube)

Heineken – Walking Fridge (Netherlands)
Builder confuses ‘walk-in’ [fridge] with ‘walking’ [fridge] Agency: TBWANeboko

Heineken – Walk-in-Fridge (Netherlands)
Group of women get excited by walk-in clothes room as do a group of men by a walk-in fridge. Agency: TBWANeboko

Aldaris: Moving Riga (Lithuania)
The people move their city to the brewery they love. Agency: MILK, Vilnius, Lithuania

Robinson’s – Bird House (UK)
Whistling bird in a bird house with TV, fridge and cuckoo clock. Agency: BBH

Evian – Roller Babies (France)
Breakdancing babies on roller blades. Agency: BETC Euro RSCG, France

Audi Q5: Bicycle (Japan)
Great views from a bike (on top of a car). Agency: Ogilvy & Mather Japan

House of Cards – Shelter (UK)
Urban views with collapsing-cards motif; music by Radiohead. Agency: Leo Burnett London

Starburst – Llama (USA)
llama and man share a packet of Starburst. Agency: Latinworks

James Boag’s Draught – Pure Waters (Australia)
Various waterside scenes narrated by laid-back, guitar-playing, man. Agency: Publicis Mojo

Qwest – Birthing Room (USA)
Guy joins birthing training session to use their Wi-Fi. Agency: Draftfcb, Chicago

Coca Cola – Heist (USA)
Insects steal a bottle of coke and hawl it down a river and through undergrowth. Agency: Wieden + Kennedy

Pepsi Max: I’m good (USA)
Scenes of men being brave and now they no longer have to be brave about the taste of diet cola. Agency: TBWA

Skittles – Tailor (USA)
Skittles cause an unsual reflection in the mirror as a man tries on a suit. Agency: TBWAChiatDay New York

Pizza Pops – Monkeys (Canada)
Monkeyes go crazy in the kitchen with Pizza Pops. Agency: Cossette Communications

Pizza Pops – Robot Friend (Canada)
Everything goes wrong for a robot with Pizza Pops. Agency: Cossette Communications



(Click on orange text, below, to view TV ad in Youtube)

Britvic – Brains (UK)
Thunderbird character dances around to ‘Rythm is a Dancer’ Agency: CHI & Partners

PG Tips – Breakfast (UK)
Johnny Vegas and monkey make, and have, breakfast together. Agency: Mother

PG Tips – The Queen (UK)
Monkey gives Christmas message, gets drunk, and it all goes wrong Agency: Akqa

Honda – Honda Live (UK)
Skydivers coming together to form each of the letters in ‘Honda’ in a live stunt Agency: Weiden + Kennedy

Audi Q5: Unbox The Box Tv Ad (UK)
Part stop-motion animation of a cardboard figure creating a car out of itself. Agency: BBH London

Barclay Card – Waterslide (UK)
Man goes down giant water slide in the middle of a city Agency: BBH London

Audi – Hands (UK)
Various images of hands gripping objects Agency: BBH London

Volkswagen – Enjoy Everyday (UK)
Lots of different short scenes reflecting different types of weather, car onversations, and more. Agency: DDB London

Transport for London – Awareness Test (UK)
See if you pass the awareness test or not Agency: The Engine Group

Orange TV: Rewind City (France)
Woman in India is crying on road; commercial ends, happily after the scene is rewound Agency: Publicis 

John West – Row (UK)
Short stills played together of fisherman rowing, surreally, through town to bring fresh fish to a shop. Agency: CheethamBell JWT

Sony – Foam City(UK)
City streets + lots of foam Agency: Fallon

Toshiba – Time Sculpture (UK)
Visual mashup (with 200 camcorders used in the making of the ad) Agency: Grey London

Channel 4 – Stanley Kubrick Season (UK)
Recreation of the crew and cast of Kubrick’s The Shining 

DARE iced coffee: Boss (Australia)
Mother-in-law is coming to stay, partner announces she is pregnant, and a commercial of her without any clothes on has gone viral: why not go for a ‘Dare iced coffee’. Agency: BMF

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