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What is Mobile Marketing?

The following is an introduction to / overview of marketing/advertising on mobile phones.

Contents include:

Mobile Marketing – Definition

To some, mobile marketing is focused on mobile phone technology. To others, it includes all mobile devices, so not just mobile phones, but, also, movable devices such as digital signage and more. Some use “wireless marketing�? as interchangeable with “mobile marketing�?. Technically, a desktop, if using wireless broadband, is a wireless device. But user interaction with desktops can be, in general, quite different to user interaction with mobile phones. Static (desktop) as opposed to on-the-go (mobile).

This article is focused on technology that people use on the move, i.e. blackberry, Ipad and so o – but, most importantly, mobile phones (including smart phones – with “smart phones�?, more-and-more becoming the default mobile device).

So in this article, mobile marketing means marketing to audiences using hand-held devices on the move.

–> Advantages / Disadvantages (of mobile marketing in general).

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