EYEconomy Aggregators Articles Case Studies About Contact Follow on Twitter Other Resources Browse by Media Digital Marketing Aggregator Social Media Aggregator Search Marketing Aggregator Advertising Aggregator Mobile Aggregator Web Design Aggregator Graphic Design Aggregator Software Development Aggregator
Digital Headlines & Resources

What is Mobile Marketing?

The following is an introduction to / overview of marketing/advertising on mobile phones.

Contents include:

Mobile Marketing – Definition

To some, mobile marketing is focused on mobile phone technology. To others, it includes all mobile devices, so not just mobile phones, but, also, movable devices such as digital signage and more. Some use “wireless marketing�? as interchangeable with “mobile marketing�?. Technically, a desktop, if using wireless broadband, is a wireless device. But user interaction with desktops can be, in general, quite different to user interaction with mobile phones. Static (desktop) as opposed to on-the-go (mobile).

This article is focused on technology that people use on the move, i.e. blackberry, Ipad and so o – but, most importantly, mobile phones (including smart phones – with “smart phones�?, more-and-more becoming the default mobile device).

So in this article, mobile marketing means marketing to audiences using hand-held devices on the move.

–> Advantages / Disadvantages (of mobile marketing in general).


[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon]


No Comments


  1. Mobile Marketing – Advantages / Disadvantages | Spotlight Ideas - [...] What is Mobile Marketing? [...]

Leave a Comment

Your email address will not be published. Required fields are marked *

Choose a Rating

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>