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Digital Headlines & Resources

35 Top Mobile App Case Studies

Top Mobile App case studies from the leading digital agencies and brands – UK and worldwide
Compiled by Will Brown of eyeconomy.co.uk, 2018
Click on red text to visit case study

Australian Defense Force – Mobile Medic. To recruit medical students. Augmented app 
Augmented reality mobile app – users interact to virtually identify and treat real medical conditions. Awards: Gold Media Lion for Best Use of Mobile Devices

Heineken – Star Player. 
Anticipate the outcome of match moments in real time – social experience
Awards: Cannes Cyber Lions

Volkswagen – Real Racing GTI. 
Popular mobile game more-a-less sponsored by Volkswagen, saving a lot of money. Awards: Cannes Lions – Titanium

IKEA PS Interior app. Overcome the purchase barrier of ‘insufficient imagination’
Using cell phone camera, customers can then position the furniture in their home and take a picture of it. Awards: Cannes Gold Lion

Nike+ GPS app
Using a chip in shoe connected to GPS, the mobile app provides various info about running, route and ability to share info with friends

AutoTrader UK. Make it easier for novices to buy cars
Allows people to take picture of any car and instantly get info about that make and model. Awards: Silver Cannes Cyber Lion – Mobile

Knorr Kitchen Academy. 
A Knorr Facebook page that could offer more than just great content and deliver a brand-led service in the form of an actual online cooking school.

MTV – Under the Thumb. 
Stream favourite MTV programmes wherever you are, whenever you want. Watch and chat live with friends. At home, app becomes a remote control, taking over laptop or PC

CBS Chello Zone UK Channels – Beam Me Up. Tap into Star Trek community 
By pointing their app at a specially constructed stage, eager Trekkies were able to beam themselves off the Star Trek transporter at the event

Britvic J20 – Spin2Win. Interactive experience / order more of product in bar
21st century re-working of the old pub favourite used special edition beermats as AR markers to create the reels of the SPIN 2 WIN fruit machine, playing for 1,000s of prizes from the J2O Kitt

Procter & Gamble: Pringoooals App
App with 7 funny football sounds including booing and an air horn. The funniest feature is a voice shouting ‘Goal’ when shaking the iPhone. Awards: Emma Award – Most Effective Mobile Advertising

Cab:app. Allows passengers to hail a London black cab to their specific location 
App caters for two distinct types of user, driver and passenger, with different interfaces and functionality for each

Mercedes-Benz – City Golf. Re-energise association with British Open for younger audience
So our idea was to reinvent golf for a city environment – by using the smartphone itself as the club. To feel like you were playing real golf, we included elements of augmented reality

The End App 
Game-changing freemium game in the endless action video genre, where users are guided through 14 days, with five challenges for each day. Downloaded more than 3.7 million times

Audi Mobile Configurator. 
Enables customers and fans to configure their perfect vehicle via a mobile app
Awards: red dot: communication design

BMW i – Become Electric. Launch of BMWs first electric car, the BMW i3
Created the worlds first fully interactive 360 degrees film. Invites users to take a Virtual Test Drive, by assuming the position of driver

Hugo Boss. Be trendsetter in the fashion community with innovative brand experience
Color Matching function, letting users filter for collection pieces whose colors match their own wardrobe. Awards: iF communication design

Pampers – Out and About. Develop relationship with Mums
Mobile App. Search for and share baby-friendly places to change and feed your baby when you’re out and about

Dance Central 2: Dance* Cam
Extending game from console to mobile app. Let’s people create stylized music videos to set to beat of hit songs and to share battle each other. Awards: SF Big Awards, Mobile

Penguin – Stephen Fry’s autobiography – iPhone app
Began by redefining the definition of a ‘book’ with a tagged colourwheel and more
Awards: Guardian Innovation

Nike True City. 
Niche tourism app for various world cities
Awards: Creative Showcase, FWA Site of the Day

Nike Training Club
Own personal trainer. Inspired by elite athletes and Nike, the app is a new way to get fit. Customised work outs. Professional guidance and support. Own music. Rewards. Awards: Webby

Amazon Fresh. Need a high-quality shopping experience 
Focus on search and convenience. Intuitive and informative search. Tap to view the product page with ingredients and nutrition facts. Customers can schedule deliveries from anywhere

Diabetes UK iPhone app. Help people control their condition
Works with Facebook.
Awards: Best Charity and Not-for-Profit – Nominet Internet Awards

Allrecipes.com. Enhancements to mobile app
Designed and developed the Dinner Spinner Android app from scratch. Implemented key social network sharing features within the iPad & iPhone apps

OMO. Tapping into idea kids in China need to play more
Mobile App (/ integrated campaign). Immersive, informative, educational and fun app giving Chinese Mum tools she needs for child to go out get dirty (improve child’s development)

Tourism Ireland. To promote Ireland as a green destination
A carbon-calculating iPhone app for business people – does useful things, like comparing CO2 emissions from multiple departure points and destinations in one go

Perth Arena. Extend their presence from the physical to the digital experience 
Event search, category browsing, details, bookings, journey planning using Google Transit, suggestions for alternative parking, ability to find seat, social check-in to find friends and interactive voting

Standard Life Investments 
Mobile app that provides users with instant access to live fund prices, performance data and a wealth of other useful facilities including fund manager videos

Chessington World of Adventures Resort – mobile app
Mobile project was built in Flash (using AIR technology enabling it to run on both iOS and Android devices) and featured three core themes: Play, Explore and Win

O2 Electric Nav – Mobile Event Guide
O2 helps Electric Picnic festival goers navigate the weekend with an interactive festival guide on their mobile phones

Cartoon Network – Gumball. Expand the shows appeal, and deepen engagement
Harnessed the shows popularity – crazy scenarios & awesome characters into 3 very different pick up & play games filled with humour, colour, movement & giggles

HSBC Augmented Reality
Harnessing power of HP Autonomy’s leading augmented reality platform, Aurasma, developed two ‘Auras’ triggered by HSBC icons giving access to video content

Fanta sound app goes down a storm
Ogilvy Advertising’s ground-breaking mobile phone application for Fanta allows the brands’ mainly young consumers to communicate with each other without adults hearing

Intel – Info Stream: Football. 
To connect the brand with individual passions, MRM Meteorite conceived a mobile app that would let football fans get closer to their favourite team through technology



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