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21 Top E-commerce Case Studies

Top E-commerce case studies from the leading digital agencies and brands – UK and worldwide 
Compiled by Will Brown of eyeconomy.co.uk, 2018
Click on red text to visit case study

Mulberry.com. Translate Mulberrys brand experience into the digital realm
Linked retail functionality with a luxury experience to create a digital presence as beautifully crafted as anything that Mulberry has put its iconic name to

Endsleigh (insurance). Increase sales to students
Mobile and tablet friendly site. Technology used: ASP.NET MVC 3.0 framework, jQuery, jQueryMobile, Glimpse client debugger for server, and Fluent Validation 

Nails inc – e-commerce 
Features like Couture, the industry’s first personalise a polish gift mechanic and Try It On which replicates near perfect colour and finish online

TedBaker.com. Improve domestic shopping experience & role in Teds expansion plans 
Balances e-commerce best practices with Teds irresistibly quirky personality to create an experience thats as enjoyable as it is hard working 

Steffan’s Jewellers 
Rich user interactions, layered scrolling sections, stunning graphic elements, cohesive and streamlined purchasing process. Awards: best jewellery website – UK Jewellery Awards 

Detla.com. Digital experience that is more engaging / drive sales
Interactive experience. Emotional words help you choose holiday destination with stunning visuals. Save, snap experiences and easily book flight based on this 

Barnes & Noble (book publishers)
Solve the marketing and technology challenges of the publisher’s new site – bkstore.com. Partnered with IBM over campaign. 

Morrisons. Offer customers unique, personalised, enjoyable shopping experience
Built on IBM WebSphere Commerce, Endeca, CyberSource, Google Analytics and advanced content management functionality developed by Salmon

Asics (trainers). global eCommerce solution
Ecommerce built on the hybris platform, with local integration hubs, templates and merchandising configurations

Customer In Focus – ICI Paints
IBM’s WebSphere Commerce. Provide provide advice on technical design, simplify ICI’s existing solutions and help minimise operational cost

Halfords. Boost sales by updating its web site
IBM WebSphere Commerce, linking core SAP systems to a new Web front-end, in line with the latest retail and technology standards

FreestyleXtreme. Transform a niche retailer into an international e-commerce player
Focusing on user experience and back-end infrastructure for growth plan. Awards: Best SME – Marketing Society Awards for Excellence

City Beach (surfing products). rich, interactive eCommerce store
IBM WebSphere Commerce. Integrated a number of world class eCommerce technologies on the website including SOLR

Pets at Home. Embrace multi channel 
Using: SAFE (Salmon’s Application Framework for eCommerce), CyberSource, Coremetrics, Power Reviews, QAS Quick Address Pro Web, Omniture 

Leeds College of Music. Convey an identity that was at the forefront of innovation . 
Developed site with Kentico Enterprise Marketing Solution. Making things easier for content editors. Allowing e-commerce for short courses, integrated email marketing

Talbots.com. Reposition itself to appeal to a younger-minded woman
Attractive online content. Social interaction. 
Awards: IMA – Ecommerce Best in Class 

Barratts. Consilidate customer-facing websites 
New infrastructure now benefits from SAFE (Salmon’s application Framework for eCommerce), which extends IBM’s award winning WebSphere Commerce (WC) product

Nivea – The Nivea Shop. NIVEA UK wanted to start selling products direct to consumers
The NIVEA Shop. A desktop and mobile optimised e-commerce site built on the Magento platform, but customised to meet NIVEA’s specific needs

Boots – Customer In Focus. Update site technology, introduce richer content
IBM’s WebSphere Commerce. Improved navigation, optimised checkout, as well as a ‘wish list’ facility and product ratings and reviews

Kiddicare. Customer In Focus
IBM WebSphere Commerce. Replaced its website with a new eCommerce solution developed with Salmon’s Application Framework for eCommerce (SAFE)

Intel Shop. 
Consumer experience. A key requirement was for the site to have exceptional performance, reliability and scalability


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