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5 Top Email Marketing Case Studies


Kern – Valentines
Sent a Valentine’s Day email inviting recipients to follow a link to a charming video: an experiment that proves it’s possible to accurately measure the weight of a kiss using Kern technology

ICAP (financial company) Charity Day. Email marketing / comprehensive external campaign
Steve (campaign character) hijacked the company emails to deliver his motivational mantras through short videos, hosted on his own bespoke site and on the ICAP Charity Day site

Mercedes Benz – email marketing 
Wanted to show a car moving in an email. Clever animation as if car is moving along a road. 

Thomson – Al Fresco. Email marketing
The email design had to be representative of Thomson Al Fresco’s unique brand of family holiday, so we focused greatly on the strapline, ‘Out of the ordinary’

BP. Supporting communications across international boundaries
Two newsletters, three times a year for the 


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