Top UK Digital Marketing (General / Integrated) Case Studies
(67)
Barclaycard – Toys Unleashed. From a credit card provider to payment expert brand
Integrated campaign. iPhone game using augmented reality – skin-tracking technology to put characters from the TV ad in the palm of your hand. ‘Tag’ an ad using music recognition smartphone app
CBBC & CBeebies. Help BBC to pioneer responsive design on their childrens sites
Provide ideas, guidance, designs and prototypes for the development of CBBC and CBeebies apps and mobile sites
Orange – Film Pulse. Promote Orange BAFTA, Orange Wednesdays and Orange Film
Orange Film Pulse: a one-stop platform to collate and crunch data about what the internets saying about film – and distilling it in to one simple score
NUS. Promote NUS card, making it easy to get one
Wesbite, e-commerce, banners, email templates, screensavers, two Facebook applications, Twitter, mobile app
Freesat. Easy-to-use electronic program guide
To make the interface as intuitive, instant, and integrated as possible, the new service is called and offers new features in a single easy-to-use guide
Pringles – Pringoooals. Integrated digital campaign
Created augmented reality Pringoooals facebook page and online promotional advert with Peter Crouch and a 3D virtual dancing Peter and flash augmented reality engine
Green & Black’s – The Art of Green & Black’s. Raise awareness of the new packs
Created a microsite where consumers could use the new Green & Black’s bars as pixels to create their own work of art. Artists with the most votes: chance to win their picture, for real, from bars
Very – Work It Baby. Help Very connect with Mums for the first time. Microsite
Mums are busy. Decided needed to grab their attention at places where they congregated (online baby forums). Need for a campaign that delivered compelling content with a charming, cute twist
Nike+ FuelBand. Measure activity
Carried out the user experience of a device that tracks your daily activity
Argos World Truck. Create buzz around time of World Cup
Integrated campaign. Consumers given chance of winning contents of a real delivery truck, packed with Argos goods, including everything needed to enjoy the summer of football
Land Rover – April Fool. Microsite
Created a press ad that ran on 1 April in The Times, announcing spoof product innovation to the world. Readers were then directed to a microsite for more info. Awards: DMA Bronze
EDF. Communicate message that EDF is eco-friendly. Interactive and banner ads
Created 3D digital pop-up book with catchy song, with animated pages changing according to the rhythm of the music. And created banner ads to drive traffic to site
Pizza Hut – AR Menu Experience
Augmented Reality Pizza Hut Experience – of menus, take the trivia challenge, place your order
Mr Porter – Instagram
Launched a digital campaign, encouraging men worldwide to take photos and tag them MrPorterGS on Instagram
PG Tips – Cuppa Love. Brand loyalty, brand differentiation
On-pack promotion connecting to: microsite, mobile site or facebook app. Supported by: eCRM, digital banners, brand site banners and Loose Women sponsorship (online presence)
Orange – Balloonacy. Communicate information about Orange tariffs
The worlds first balloon race across the Internet, in which dry product information became a rich, immersive and truly unique gaming experience
Arriva Bus – Student Spotify campaign. Integrated
Worked with Spotify to create / promote student generated playlist, with incentives to promote sales of the Arriva Student Saver ticket. Also, audio advert., display advert., social community promotion and email
ebay – Christmas campaign.
sites we used included T-Online, GMX, Web.de, Yahoo!, MSN and a media first on the Facebook logout screen
Ebay – digital banner ads
A complex creative matrix was built based on factors including first, last, most popular category visited, propensity to buy, and frequency
MINI Psychic Roadster. Make brand more appealing to me
Integrated campaign. Online the Psychic Roadster experience was brought to life through a combination of media, message and search all coming together to give a unique experience
The Open Championship. Providing CMS and CRM
Provide the multi-lingual Content Management System and Customer Relationship Management on a fully hosting platform, which is monitored and staffed 24 hours a day, 7 days a week
Wiltshire Farm Foods. Integrated digital
SEO, PPC, email marketing, online PR, and more
Greenpeace. Donation product
Co-created LiFE, a brand new donation product, and supporting digital material
Channel 4 Paralympic Games
Website, social media (Facebook, Twitter and YouTube) and content marketing (built a dedicated editorial team to manage content across the website and social media channels)
Coldspell – Agency Republic Christmas Card. Return greeting a bit more traditional & personal
Created site turns names into snowflake patterns. Snowflake pattern cut and then hand-assembled. Card came with QR code, linking back to site to see story of their snowflakes
Phoenix (health consultants). Various digital work
SEO, social media, email marketing, web design and build.
Experian – CreditExpert – Banner ads
A series of banner ads that carefully tailored the campaigns key messages to get the most out of the creative assets in the digital medium
Argos – Giant Range. Drive awareness of product range
Integrated campaign. Invitation to guess how many items are inside a massive jar filled with life-size products, from teddies to TVs. Users driven to landing page via email, viral seeding, blogging etc
Yorkshire Building Society – digital strategy
Used number of different media buying methods, including ‘Cost Per Click’, ‘Cost Per Account Opened’, and ‘Cost per Thousand Ad Impressions’
AXA – Little Big Things
Integrated campaign: short form, online, mini-doc.s, also, print, outdoor, online advertising, social media channels, Zeebox integration and destination microsites
TV from BT. Manage all customer communications for BT’s digital TV platform
Dedicated team to manage all communications to BT Vision customers: online, via email and social media, on the TV platform and through direct mail campaigns
Mitchells & Butlers (pub & restaurant operator). Save on training costs
Wrote the content and designed a programme consisting of six Flash based eLearning modules hosted on the eLearning+ platform
HM Revenues & Customs. Self-assessment online app
Making self-assessment tool easier to use
Awards: Government Computing (GC) Awards
Prostrate Cancer UK. Get men to recognise the symptoms of prostate cancer
Content marketing / social media. Awards: Best Digital Content Solution (not-for-profit / charities) – International Content Marketing Awards
Very.co.uk. engage with mums with children aged between 18 months and 8
Got kids to try out the latest toys, fashion & sportswear. Got them to rate them, share their opinions and rate each product. Email. Microsite. Social media. Direct mail.
Channel 4 Food
Website, content marketing, SEO.
Awards: Media Campaign – Marketing Week Engage Award
Nokia – The Amazing Collective
Launch Lumia 800. Mobile seeding. Budding photographers to community-minded mums, were targeted. Mobile app. Content creation
Anglian. Online advertising
Spongecell – unique creative display format for brand awareness and driving customers to Anglian site. Users interact with the ad and rollover to watch the video for info on EcoGain offer
BT – Life’s a Pitch. Establish BT as a credible football ‘player’
Content Marketing / search / social media
Awards: finalist search marketing – Revolution and finalist International Content Marketing Awards
Virgin Trains – Fly Virgin Trains.
Showed iconic high-speed Pendolino trains hurtling past clouds in Red Arrows formation. Ad campaign via press, ecrm and social media
Wagamama ‘art and eat. Integrated digital campaign
Integrated digital campaign, brand engagement, microsite, twitter, video, email and QR codes
Very – Love Your Wardrobe
Integrated campaign. Put together an array of outfits to tempt, inspire and imbue potential customers with the confidence to try the latest trends
British Council – Take Ielets. Marketing website
Simple use, has clear call to actions and one of the key innovations in front-end functionality is the development of a new interface for the test centre search function
Econsultancy – online educational platform
Moodle was chosen as a preferable platform. To ensure a streamlined experience however, the functionality of the platform was stripped back to provide the simplest user journey
Arriva (bus transport). Integrated campaign
Rich media microsites, Data capture tools, Highly-targeted campaign copy, Online advertising, Social networking, Online PR and reputation management
Ella’s Kitchen. Digital strategy / integrated digital
International digital strategy, design, email marketing, social media, search engine optimisation
Kwik Fit Insurance. Affiliate marketing
Sent questionnaire to the campaign affiliates to discover what would encourage them to give increased exposure to the Kwik Fit Insurance brand
Cow & Gate. CRM. Build brand affinity when market changing rapidly
On web, mobile, social media, eCRM and offline, The Real Adventure helps Cow & Gate to bring thousands of new mums together to share their emotional
Acer. Online Marketing Service for the Dealer Community
Designed and dev. online marketing programme. Email marketing permission acquisition campaign. New online marketing corporate identity and then designed standard eNewsletter, Special Offer templates
BASIC and Riders for Health.
Content, PR and Social Media. Publicise CEO David Newman’s charity trek to the North Pole, in aid of two charities
Wicked (theatre production). Creative, Publicity, Promotions & Social Media
Developed innovative digital editorial and promotional opportunities for London’s West End musical Wicked in combination with a uniquely engaging social media strategy
Range Rover. Promote forthcoming Sport model & raise awareness. Integrated campaign
Flash campaign microsite, video content, brand engagement, premium design, online forum
East Coast Mainline. Content Management System
Live travel and disruption news (whilst in transit), Information about destinations (prior to booking), Access to rewards (in transit and prior to booking), Quick links to booking across the site (at all times)
Britannia Hotels. Increase Britannias brand presence online
Affiliate Marketing. Put together a network of affiliates that we believed would offer the quality and volume of bookings that Britannia was looking for
Mini – Digital Signage
Digital posters on Cromwell Road, London, spoke directly to 1,941 MINI drivers in a week with cheeky messages
Ernst & Young – Making values work
Created ‘Values Awards’, a web based instant rewards programme, designed to identify, commend, endorse and reward behaviour that exemplified the firm’s values
Drambuie. Microsite. Brand awareness
Created a mircosite showcasing the Drambuie Pursuit challenge event: a series of outdoor pursuit team events, drawing on the Scottish Highland heritage of Drambuie,
Tragus (restaurants). Online Reward Programme
Designed and delivered an online programme that provides each restaurant with their own online points account and reward catalogue
Motors.co.uk. Create brand awareness through buzz
Design & Development, PR, social media, SEO. Entrants simply had to nominate an unsung hero – a ‘Most Deserving’ person
Astra GTC launch
Integrated campaign. Online advertising, interactive rich media placements, microsite
chess.co.uk (fashion). Launch brand into competitive world of online fashion
Design and dev, content, blogger engagement, PR, social media, SEO
Battersea Dogs and Cats Home
Integrated campaign. The campaign – which spanned outdoor, online, doordrops and social media – has gained TV and radio airtime and even been referenced in parliamentary debates
Vauxhall – Ampera launch.
Integrated campaign. TV ad, the campaign consists of CRM activity, a campaign microsite, online advertising, iPad advertising and a YouTube channel
Costa – Coffee Club
Integrated campaign. We use club members’ data to deliver segmented and personalised emails – over 1.3 million email variants are sent every month. Supported by web, POS and outdoor advertising
Renault UK Renault Laguna Challenge
Created The Laguna Challenge which was a simple mechanism rewarding individual sales personnel for every Laguna sale
UNIQLO (fashion) – Reaching new customers through integrated digital
Engage with a younger and more fashion focused target customer by gaining visibility for the UNIQLO x Celia Birtwell collection in online fashion networks, social channels and search engines
Exodus (travel) – Intelligent Display
Strategy of social and creative retargeting in partnership with Media6Degrees and Struq and as a result we were able to deliver highly targeted ads to people who actually wanted that particular type of holiday
![[Digg]](../img/favicon.a015f25c.ico){kind=small}
![[del.icio.us]](../static/img/delicious.small.gif){kind=small}
