25 Top Digital – Branding / Planning / Strategy Case studies
Top Digital – Branding / Planning / Strategy case studies from the leading digital agencies and brands – UK and worldwide
Compiled by Will Brown of eyeconomy.co.uk, 2018
Click on red text to visit case study
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Coca-Cola digital strategy.
Various websites unified. Content marketing with editorial team. Applications. Awards: Finalist – Best Content Marketing Solution of the Year (consumer) – International Content Marketing Awards
Canon Europe. Needed a strategic digital roadmap
Co-created an image management platform designed to seamlessly bring users’ entire digital photography collections together
Dairy Queen (ice-cream). Blog / Podcasting / Facebook / Twitter
Dairy Queen by nature is a very social brand. Everyone in their corporation understand the impact of social media
Metia and Rough Guides bring out beauty of world and web with Microsoft Internet Explorer
Online travel photography website, uses latest features of Microsoft Internet Explorer and integration with Rough Guides content to share travel experiences with users
Nike + Kinect Training (Xbox 360)
Get fit via Xbox Kinect’s body sensor technology. Take an assessment, set your goal and receive a training programme unique to you. Choose personal trainer. Real-time feedback
Economist. Reinterpret the Economist’s annual MBA rankings for digital media
Created interactive versions of the ranking data for both Economist.com and for the iPhone, producing the magazine’s first paid-for mobile application
Powerade (sports drink). European digital strategy
Content marketing and social media. Interviews and games with sports stars. Training tips, behind-the-scenes videos and exclusive photo shoots. Website. CMS. Content via Twitter, YouTube and Facebook.
Royal Australian College of General Practitioners. Engage with key audiences
Central to strategy was development of personas to encourage user-centred thinking across The College. The personas were based on key audiences that were identified in stakeholder workshops
Organic Milk Suppliers’ Co-operativ – Organic Milk. New brand and ad campaig
To reverse the long-term decline in the market for organic milk, and to create a platform for sustainable growth. Awards: New Brand – The Marketing Society Awards for Excellence
Mini – Not normal. Global brand positioning.
Campaign pays homage to MINI owners by celebrating the creative ways they show their love for the brand. Across digital and social channels as well as traditional media
Relentless (sports drink). Brand digital strategy. Grow the community
Content marketing. Website. Social Media
Best Website – Revolution Awards
City of Melbourne. Customer-centric, outcome-focused digital business transformation
7 strategic principles to focus on: thinking, design, experiences, content, mobile, governance/leadership and sustainability/continual delivery
Errol Flynn Filmhouse – Create distinct, refined film for film lovers
Developed contemporary identity, referencing a rich cinematic heritage yet feels modern and refined. Simple, clever typographic logo – works well in both physical and digital world
Getty Images – The Watermark. Change brand perceptions from cold & exclusive
Instead of just altering the logo design, we made the Watermark useful by embedding a behaviour in it, in the form of a quick link to purchase.
Volkswagen Contact Strategy
Intensive data analysis covering length of ownership, model migration and enquiry behaviour identified key points for messaging. A rolling multi-channel contact strategy was developed
The Scout Association. Create a digital strategy
5 year investment plan: web, mobile and social media. Audit of the organisation’s existing digital footprint. Research project. Identified key-user journeys
Anglian. Drive more consumers back to the Anglian site, increase online enquiries via GDN
Created different combinations to re-target non-converting consumers – visitors to homepage; visitors to windows page; visitors to doors page; and visitors to conservatories page
Monash University. Help drive student recruitment, retention & more efficient operating model
Redefined web presence to more focused outlook, ensuring usable and accessible websites not only enhanced online experience to its key audiences, but also communicated Monashs brand value accurately
Rule Financial (IT services). A full re-brand across digital and print
Needed to get their personality across to the customer/client and we needed to highlight their knowledge and expertise. They needed a human face
RSPCA. Provide engaging and consistent user experience, improve online donatting
Carried out a project to assess what each association was trying to achieve through their website to understand to what extent they were achieving their business objectives
If (insurance). Recommend digital opportunities to improve experiences for customers
Four key themes emerged: Targeting, Reaching, Managing, and Selling. Focusing on these areas, we brought theory to life
AIB – Better Ireland Campaign. Mobile SMS
Used text voting for the very first time with Puca providing the text voting mechanic
Teagasc (Irish food agency). Mobile SMS
EU-wide tender for the provision of a custom interactive SMS service at Teagasc, the Irish food and farming agency
Sky+ HD
Integrated campaign that would boost sales of its Sky+HD offering
Kempinski (hotels) SEO / PPC
Key objective was to devise a set of campaigns that would improve the consistency of the brand message globally, increase ROI and ultimately drive greater volumes of bookings to each destination.
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