34 Top Mobile Mobile / Advertising Case Studies
Top mobile advertising / marketing case studies from the leading digital agencies and brands – UK and worldwide
Compiled by Will Brown of eyeconomy.co.uk, 2018
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Tesco Choc A Block. Augmented Reality
Scan their ChokaBlok bar using the ‘Tesco Discover’ app to reveal a video of the ChokaBlok factory and the delicious chocolate range being created by the Choklateers
M&S bring a whole new meaning to ‘saying it with flowers’ for Mother’s Day
Created the world’s first Blooming QR Code: the first ever QR code made from 10,000 fresh flowers. With competition. Ability to makes purchases
Lacoste. Extended brand global launch of LCST
Augmented reality. App allows consumers to ‘Bring the Colour’ to their city by scanning store window displays, in-store signage and promotional postcards
Pret A Manager – mobile platform
Employed a unique Perceptive Design approach that combines real-time context sensing, physical and virtual data interpretation and responsive optimisation
Boots Swine Flu – advice about flu. Mobile Site & Banners
Developed a mobile guide to swine flu. Supported by a targeted mobile advertising campaign across Vodafone Live!
Virgin – Unlimitacular. To bring mobile tariff to life
Created a new word with spectacular visual text – UNLIMITACULAR
Reebok scores with Mobile Ad Campaign
Created a banner ad for Reebok on the Vodafone live! portal which invited consumers to click through to enter a competition or download content
ebay – drive mobile traffic
Created series of static campaigns to promote eBay’s mobile offerings for a variety of mobile and tablet devices and platforms. Also, created eBay’s first Apple iAd
Arriva (bus transport company). Mobile ticketing
Campaign focussed on educating existing customers about what m-ticketing is, how it works and the benefits of convenience, speed and an improved travelling experience
95.8 Capital FM. Increase listeners. Mobile advertising / AdMob
95.8 Capital FM used geo-targeting to access the more than one million unique iPhone and iPod Touch users in the UK on the AdMob network each month
Honda. Engage with young, male audience and brand statement. Mobile interactive / SMS
The campaign incorporated a large billboard poster on Wexford street with the tagline ‘Wake the Beast’ asking passers-by to Text START to 51500
Mixology (drink guide app). Boost downloads. Mobile advertising / AdMob
AdMob ran text ads across more than 3,000 iPhone apps in their network. When clicked, the ads led users directly to the Mixology page in the App Store
Lucozade Campaign Energized by Mobile Marketing – banner ads and Bluetooth
First mobile internet element comprised a banner campaign on the O2. The second element was a Bluetooth promotion in Dublin’s three universities
Simply. Mobile advertising / AdMob
AdMob’s sophisticated targeting capabilities allowed Simply to focus text link ads on the exact traffic they wanted to reach for each of Dada’s mobile properties
John Lewis Insurance – Mobile site design & build
Built a mobile site for John Lewis Insurance to improve user experience and increase conversion rates of mobile users
Volkswagen. Mobile advertising. Drive increased brand awareness of the new Golf
Leveraged AdMob’s significant reach and geo-targeting capabilities in order to focus this campaign specifically to consumers in Germany across a range of premium mobile sites and applications
Whack ‘em All (iPhone app). Mobile advertising / AdMob
The campaign utilized AdMob’s Download Tracking service to measure the number of downloads generated as a result of each ad
MTV. Mobile advertising / AdMob
Used AdMob’s mobile ad platform to run eye-catching display banners and local language text link ads to country-specific mobile sites
AutoWeek (traditional media publisher). Mobile advertising / AdMob
AutoWeek became an AdMob publisher by implementing AdMob’s iPhone SDK in order to be able to serve ads and monetize users
Ford Direct Response Campaign. Mobile SMS
Allocated different SMS keywords on the standard rate short-code 51500 to correspond with different campaigns run by Ford
Coors Light Peak Promotion. Mobile integrated
Allow customers to use their mobiles to register. Generate opt-in mobile databases and effectively measure responsiveness
Sponsor a Child Response Campaign. Mobile SMS
Test the text response mechanism – this would allow WVI to control the process, allowing them to call prospects back when they could manage
Telefonica O2. Increase adoption of their free SIM. Mobile advertising / AdMob
O2 was able to evaluate multiple messaging and targeting options by creating several different text link ads with images
Mars ‘Summer of Sport’ Txt2Win campaign
Developed an instant win SMS competition which allowed consumers to enter by simply texting MARS to 51500 to find out instantly whether or not they have won
Sol Mobile Ticketing campaign
Issued the mobile tickets via SMS. Each SMS contained a unique ticket code and a WAP link to a 2D barcode which could be scanned and validated
Deep River Rock – to increase sales and boost awareness.Text2Win
Customers could enter via the festival website or by SMS advertised on-pack – these were validated by Puca’s system in real time
Tesco Bank.
Emphasising usability whilst travelling, the mobile site also automatically saves at each step of the application process to avoid internet dropouts deleting a partly completed application
Morgan Crucible plc. Mobile site
A sitemap for the mobile website was developed, followed by the creation of wireframes for mobile pages and the optimisation of content for mobile devices
O2 Travel Insurance on your Mobile
Developed a robust mobile commerce storefront for the service which incorporated both Laser and Credit Card payment. The site is fully integrated with the card processing
Halifax Mobile Advertising Campaign
Developed a simple mobile banner and mobile internet site which was then advertised on the Vodafone Live!
Flixster (film reviews). To increase downloads. Mobile advertising / AdMob
The campaign utilized AdMob’s Download Tracking to measure downloads generated as a result of each ad
Today FM’s charity flood appeal. Mobile SMS
The appeal, which was to help people affected by Ireland’s floods, was organised by the Ray Foley Show and involved listeners texting an SMS ‘pledge’
Lucozade. Launch Lucozade Alert. Mobile site and Bluetooth.
A banner campaign on the O2 Active mobile site which invited visitors to ‘engage your brain’.
Land Rover. Build purchase consideration. Admob mobile ads
AdMob ran graphical banner ads and text link ads with sophisticated targeting to reach Land Rover’s target audience of high net worth males
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